The PERSONAL TOUCH
8th of June, 2023
The 'PERSONAL TOUCH' as recently featured in Living Magazine.
Wrights of Campsie estate agents understand just how important it is to provide a unique, bespoke service when it comes to selling your home.
In a world where the service industry seems focussed on scaling up, with self- service, do it yourself options offering a one size fits all approach – including even the sale of your most valuable asset; your home –Wrights of Campsie Estate Agents are bucking the trend, to their client’s delight, with a business model that’s the exact opposite.
When it comes to selling your home, Wrights’ understand there can often be some emotional and physical upheaval involved. That’s why their engagement goes far beyond simply selling your home.
Representing and supporting you at every stage, they provide advice prior to launching your property to the market, style and expertly market your home to your ideal buyers, negotiate the highest possible sale price and facilitate a smooth conveyancing process to completion.
Founder Fiona Wright explains, “We offer a truly unique service. Working with a small portfolio of homes allows us to focus both on the home-owners’ needs and on creating outstanding bespoke marketing to attract the very best buyers to pay the very best price.”
A styled look, typically associated with interior design Instagram accounts and luxury lifestyle magazines, increases the desirability of a property. Applying their extensive knowledge of what makes a property appealing, Wrights work with you to style your home specifically for the photography and video shoot.
On the day of your shoot, the team brings a carefully curated collection of props and furnishings, as well as fresh food and drink, to style your home.
A recent client said “They pay attention to detail and realise that you have to show as well as tell when it comes to presentation.”
Wrights’ specialised architectural photographer uses professional equipment to compose images that are correctly lit and are angled to flatter and maximise the space.
Their photographers capture the essence of your home through a combination of wide-angle, lifestyle and feature photographs. They produce exterior twilight photography as standard, for images that ooze warmth and ambience, and drone photography to detail the location of your home.
The way a property is described influences potential buyers’ perceptions. The more detail that is described, the more vivid and appealing their vision is likely to be.
Wrights’ professional copywriting goes beyond a standard overview. By speaking with you, the copywriter learns the history of your home, the memories it has made and what is best about living there. They then compose a compelling description, including noteworthy facts, descriptive details of rooms and features, and points of interest within the local area.
Following the launch of your property onto the market, a viewing day is arranged. Holding viewings for multiple buyers on the same day generates a sense of excitement and competition.
Buyers attend in overlapping time slots, accompanied by one of Wrights professionally trained Property Viewing Specialists, who will have spent time understanding the features of your home and planning the perfect tour. This effective and efficient process limits the impact viewings have on your daily life whilst increasing the desirability of your property.
A recent client said, “They tell a story of how this home can be yours, as they personally lead you through it – and it captures your imagination.”
Fiona Wright says, “We often work with down-sizers, many who haven’t sold a home in 20, sometimes 40 years. Our clients have found it invaluable to have our sage advice and guidance through this emotional time. Also, time poor families want the very best price for their home for an upwards move and fully appreciate the way that the bespoke marketing and professional viewing service attain this goal.”
Wrights sell homes across East Dunbartonshire and Stirlingshire from their office at the base of the Campsie Fells.
To book your complimentary selling advice meeting with Fiona, which takes place at your home, call Wrights on 01360 739 739 or email hello@wrightsofcampsie.co.uk